Many Japanese are still reluctant to go unmasked
Why get a face lift when you can get a face covering?
ZAWACHIN, a Japanese celebrity, has long been known for her stylish face masks. When she started her career a decade ago, wearing masks helped draw attention to her lavishly made-up eyes. With time, masks became part of her brand, and she carved out a niche as a “mask influencer”. The pandemic brought her passion to the masses. Now she not only promotes new masks, she also advises those suffering from “mask addiction” on how to take them off.
This article appeared in the Asia section of the print edition under the headline “Cover story”
Asia October 8th 2022
- The gangs that kidnap Asians and force them to commit cyberfraud
- Many Japanese are still reluctant to go unmasked
- Indonesia’s football tragedy puts the spotlight on its police force
- India’s Congress party seems determined to prove its critics right
- What Pacific island states make of the great-power contest over them
From the October 8th 2022 edition
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