South Korean millennials battle to get hold of Pokémon snacks
They may have grown up, but their tastes have not evolved
YOON SANG-SOON leaves a 7-11 in Seoul, downcast. He showed up at 11pm, after the convenience store is restocked, but the 27-year-old missed out. No matter. Earlier, after waiting an hour for a delivery van to arrive at another shop, he had found the prize that millennial South Koreans are hunting for obsessively: Pokémon bread.
This article appeared in the Asia section of the print edition under the headline “Pokémon dough”
Asia April 2nd 2022
- The Taliban are pushing females out of public life
- South Korean millennials battle to get hold of Pokémon snacks
- Russian tourists stranded in Asia are running out of cash
- China makes inroads in the Solomon Islands
- Indonesia, the world’s biggest producer, has a palm-oil crisis
- The invasion of Ukraine has turned Japan definitively against Russia
From the April 2nd 2022 edition
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