Asia | Sausage party

Young men in South Korea feel victimised by feminism

A conservative upstart appeals to them

|SEOUL

WAS IT MERELY an innocent sausage? Last month a poster promoting camping kit sold by GS25, a chain of shops in South Korea, included an illustration of two fingers reaching out to grasp a steaming banger. Angry young men complained. They said the detail, which resembled an emoji that depicts a hand making a pinching gesture, was a hidden insult planted by feminists. As everyone knows, the symbol is commonly used when mocking the size of a man’s penis. One critic was especially outspoken. “Why on earth would the sausage have to be there and who would eat a hot sausage with their fingers?,” said Lee Jun-seok. “We deserve an explanation.”

This article appeared in the Asia section of the print edition under the headline “Sausage party”

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