From crop to pop
What the rise of a vertically integrated lolly-maker says about urban trends
WHEN Steven Carse began hawking ice lollies on a corner in Atlanta, one of his best customers was a lawyer representing Unilever. Mr Carse’s brand name was King of Pops, but his marketing used the word Popsicle—a trademark indirectly acquired by the conglomerate from a Californian who, as a child, accidentally invented the delicacy on a wintry night in 1905. The lawyer would serve him “cease and desist” notices, Mr Carse recalls. But she always bought some pops, too.
This article appeared in the United States section of the print edition under the headline “From crop to pop”
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