China’s ultra-short dramas will enjoy long-term success
Entertaining and innovative, micro-dramas are flourishing both at home and abroad in 2025
By Nicole Fan, 1843 intern, The Economist
“Cut!” barks the director, and chaos erupts at a film studio in Los Angeles. Actors rush off to change their costumes, while crew members scramble to arrange new props. It is only the second day of filming and they have already crammed in a week’s worth of cliffhangers. Filming a micro-drama, the latest new-media format to emerge from China, is just as fast-paced as watching one. “It’s soaps on steroids,” a scriptwriter explains.
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This article appeared in the Culture section of the print edition of The World Ahead 2025 under the headline “Long story short”
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