The World Ahead Globe Icon
The World Ahead | Culture in 2025

China’s ultra-short dramas will enjoy long-term success

Entertaining and innovative, micro-dramas are flourishing both at home and abroad in 2025

Illustraion of a pot of noodles with small clapper boards inside, being picked up with chopsticks
Illustration: Twisha Patni

By Nicole Fan, 1843 intern, The Economist

“Cut!” barks the director, and chaos erupts at a film studio in Los Angeles. Actors rush off to change their costumes, while crew members scramble to arrange new props. It is only the second day of filming and they have already crammed in a week’s worth of cliffhangers. Filming a micro-drama, the latest new-media format to emerge from China, is just as fast-paced as watching one. “It’s soaps on steroids,” a scriptwriter explains.

Explore more

This article appeared in the Culture section of the print edition of The World Ahead 2025 under the headline “Long story short”

Discover more

The World Ahead The World Ahead 2025

Ten business trends for 2025, and forecasts for 15 industries

A global round-up from The Economist Intelligence Unit

Illustration of power boats in the 2025 World Games in Chengdu, China

The World Ahead The year ahead

Calendar 2025

Our selection of events taking place around the world


The World Ahead Superforecasters in 2025

What the “superforecasters” predict for major events in 2025

The experts at Good Judgment weigh in on the coming year


The World Ahead Obituary in 2025

The rings of Saturn will disappear in 2025

First observed by Galileo, this occurs twice every 29 years

The World Ahead By Invitation: Science & technology in 2025

Casey Handmer says solar power is changing the economics of energy

Large-scale production of synthetic fuel is now feasible, argues the founder of Terraform Industries

The World Ahead Science & technology in 2025

Space missions to watch in 2025

Humans may fly around the Moon, and robots will explore new frontiers



Discover more

A girl in China doing homework

Podcast Drum Tower

Inside China’s disciplinary centres for “deviant” youth

Our weekly podcast on China. This week: what happens when young Chinese challenge the social conservatism of their parents?

An employee works at the grain reserve warehouse of a soybean processing enterprise

Trump, trade and feeding China’s pigs

As a trade war looms, China looks to cut its reliance on America


A little black figure struggles to open a door in the back of Xi Jinping's head.

Helping America’s hawks get inside the head of Xi Jinping

China’s leader is a risk-taker. How far will he go in confronting America?


From Nixon to China, to Trump to Tehran

Iran is weak. For America’s next president that creates an opportunity

Is China really a nation of slackers?

A new survey raises the question

The World Ahead Business in 2025

To see the cars of the future, look at China’s electric vehicles

With their surprising and innovative features, they are streets ahead