The importance of "omnichannel" strategies

EARLY THIS year Marc Lore, an entrepreneur who led Walmart’s digital counter-attack against Amazon, announced that he was stepping down from the world’s biggest physical retailer. Many of his responsibilities have been picked up by Casey Carl, recently appointed Chief Omni Strategy Officer at Walmart. It’s an unusual title. “They ran out of characters,” Mr Carl quips. Omni stands for omnichannel, and though not a pretty word, it signifies a lot.