Special report | Beyond K-pop

K-pop is changing, too

The world’s most successful boy band make perfect posterboys for the new Korea

IN A SMALL restaurant in a quiet backstreet in Seoul’s Gangnam district, the walls and part of the ceiling are covered in posters, postcards and key rings. On one shelf sits an enormous pyramid of coffee-cup sleeves. All the decorations show members of BTS, South Korea’s most successful K-pop act and the highest-grossing boy band in the world. They are gifts from fans around the world for whom the restaurant, where the band used to eat before they were famous, has become a site of pilgrimage.

This article appeared in the Special report section of the print edition under the headline “K-pop’s intellectuals”

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From the April 11th 2020 edition

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