An end to haggling
The internet is putting new car buyers in the driving seat
BACK in the early days of motoring, part of the character of a car was its individuality. Owners often went to specialists to get something different. A sleek touring body for your Alfa Romeo from Sergio Pininfarina; a stylish version of an Austin Seven from Billy Lyons, whose Swallow company later became Jaguar; a sporty version of a Morris from Morris Garage, which later became known simply as MG. Even into the 1960s, John Cooper was giving the little Mini some extra oomph as the Mini Cooper of Monte Carlo fame. Now a modern incarnation of custom-made cars is coming.
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