Nice gig
Lessons from one of America’s youngest lenders
BANK of Bird-in-Hand sounds like a prudent name for a lender, perhaps suitably for the first bank to be founded in the aftermath of the financial crisis. Its name is no marketing ploy, however; it is merely taken from the southern Pennsylvania town that is home to this one-branch outfit. What really marks the bank out is the clientele it caters to, the local Amish community, a religious group sceptical of modern technology and, it turns out, a rather good credit. Since opening in 2013, Bank of Bird-in-Hand has never had to write off a loan.
This article appeared in the Finance & economics section of the print edition under the headline “Nice gig”
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