IKEA goes to Serbia
Sweden’s favourite shop reaches Belgrade
EUROPEAN integration takes different forms. For governments like Serbia’s it means struggling with thousands of instructions from the EU on how to build a modern state. Yet for thousands of ordinary Serbs, since IKEA opened in Belgrade on August 10th, it means spending the weekend like millions of other EU citizens: buying furniture from the Swedish megastore and struggling with the instructions on how to put it together.
This article appeared in the Europe section of the print edition under the headline “Assembly required”
From the August 19th 2017 edition
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