Streaming giants get more serious about children’s shows
A cost-effective way to expand your subscriber base
THE PANDEMIC has been tough for parents of young children. With schools shut, many had to keep an eye on their offspring while juggling chores and remote work. Succour came courtesy of Hollywood. A study by Parrot Analytics, a data firm, found that demand for children’s shows in America—measured by video views, social-media mentions, searches on IMDB, a platform for film buffs, and the like—grew by nearly 60% from the start of 2020, before covid-19 hit, to last September (see chart). Demand for other genres rose by 23% in that period.
This article appeared in the Business section of the print edition under the headline “No child’s play”
Business January 8th 2022
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