Just how big in media does Apple want to be?
The $3trn tech firm is not playing the same game as its rivals
AS VIOLINS PLAY mournfully, Jon Stewart, an American comic, makes a mock-emotional appeal to viewers. “Every year thousands of hours of high-quality content go unwatched,” he says seriously. “Because good, hard-working people… don’t know how to find Apple TV+.”
This article appeared in the Business section of the print edition under the headline “The accidental mogul”
Business January 8th 2022
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From the January 8th 2022 edition
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