Foreign executives need to get their feet dirty to succeed in Africa
Life beyond the lobby
NAIROBI, Kenya’s capital, is also known as the “Green City in the Sun”. It might as well be called the city of malls: it has never had such a wide choice. The newest outlet, named Two Rivers, sits on a road near the American embassy and contains no less than three different malls in the space of a square mile or so. Here, you can scoff a Burger King before wandering around a huge new Carrefour supermarket to stock up on French cheese, British-made breakfast cereals and Turkish-made clothes. The owners proudly proclaim that it is sub-Saharan Africa’s biggest mall. It is certainly among the glitziest.
This article appeared in the Business section of the print edition under the headline “Consumption conundrum”
Business July 29th 2017
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From the July 29th 2017 edition
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