Business | Corporate campaigning

Techno parties

For technology giants, it’s not just about the next big thing

CAMPAIGNING is no longer the preserve of big organisations like political parties and trade unions. Online platforms have given voice to individuals around the world and increasingly, the firms behind those platforms are taking activist positions of their own. Facebook’s founder, Mark Zuckerberg, is on a mission “to connect the world”. Apple’s boss, Tim Cook, has vigorously defended customers’ privacy rights. This week the campaigning side of two other technology giants was on display.

This article appeared in the Business section of the print edition under the headline “Techno parties”

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From the October 8th 2016 edition

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