Putting it all on grey
The casino industry may be too risk-averse to lure in younger customers
SHORTLY after Mark Frissora took over as chief executive of Caesars Entertainment last year, he paced the floors of his American casinos, with their rows and rows of idle slot machines, and grasped the scale of the existential threat that faces his industry. Casino customers are ageing, and younger people have little interest in taking their place. Mr Frissora called on his company to brainstorm a new “casino within a casino” to draw in millennials who grew up playing video and mobile-phone games.
This article appeared in the Business section of the print edition under the headline “Putting it all on grey”
From the October 8th 2016 edition
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