A yen for cheapness
Can Japan’s biggest ¥100 chain continue its winning streak?
IT HAS become a staple story in the local American press: a Daiso store opening near you. Last month it was the turn of Plano, Texas, to get a branch of the Japanese chain of shops where everything costs ¥100. (In America it actually charges $1.50 per item, giving it a premium over the current exchange rate of 97 cents per ¥100.) The Plano store is the second of 44 shops planned for the state. To date California has 49 branches.
This article appeared in the Business section of the print edition under the headline “A yen for cheapness”
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