His and hers
Companies hungry for profits are playing the gender card
“GENTLEMEN, it’s time for us to be done with women’s cleaning products,” suggests the website for Hero Clean, a line of American products aimed at men that Elizabeth Sweet, a professor at the University of California, Davis, came upon while shopping in California. “No more pastel bottles with puppies, babies and dewy meadows.”
This article appeared in the Business section of the print edition under the headline “His and hers”
From the July 23rd 2016 edition
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