Excellence in a cup
A competition promotes trade in coffee based on quality, not just quantity
ONE morning last month in an airy hall at the Federal University of Viçosa, Brazil, the only sound to be heard was a chorus of zestfully inelegant slurping. Twenty-four black-aproned judges were wielding their distinctive tasting spoons at the Cup of Excellence competition, searching for the country's best coffee.
This article appeared in the Business section of the print edition under the headline “Excellence in a cup”
From the January 27th 2007 edition
Discover stories from this section and more in the list of contents
Explore the editionDiscover more
Could seaweed replace plastic packaging?
Companies are experimenting with new ways to reduce plastic waste
Has Sequoia Capital outgrown its business model?
Venture capital’s hardiest perennial gets back to its roots
On stupid rules and quick wins
Why every boss can benefit from asking employees what most infuriates them
TikTok wants Western consumers to shop like the Chinese
It still has some convincing to do
Will the trouble ever end for Volkswagen and its rivals?
From strikes to Trump tariffs, calamities abound
After Northvolt’s failure, who will make Europe’s EV batteries?
The continent looks ever more reliant on Asian producers