The crossover queen
Shakira and the dilemmas of going global
TO SING in Spanish or in English? That was the tricky choice facing Shakira and her record company, Sony BMG, as they pondered how to follow the Colombian pop star's 2001 global chart-topping, 13m-selling album, “Laundry Service”. That album, Shakira's first (mostly) in English, was a dramatic entry into the lucrative English-language pop market for a singer who had sold some 12m of her four previous albums, all in Spanish. Having penned her first song at the age of eight and released her first album aged 13, earning an estimated $30m even before “Laundry Service”, Shakira found herself described as Latin America's biggest star and, by some wags, Colombia's greatest legal export.
This article appeared in the Business section of the print edition under the headline “The crossover queen”
From the July 23rd 2005 edition
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