A matter of principals
In this, the last of our seven e-strategy briefs, we look at how Enron’s spectacularly successful Internet effort has reinforced, but not transformed, its existing business
THE energy business seems an unlikely place to look for a good Internet strategy. Most of the sleepy giants in this venerable industry have failed to come up with any such strategy at all. Yet one of them, Enron, has created what may be the most successful Internet venture of any company in any industry anywhere.
This article appeared in the Business section of the print edition under the headline “A matter of principals”
From the June 30th 2001 edition
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