Smarting
THE London Underground is a strange place to sell cars. But in October, DaimlerChrysler's Smart car will give it a try, opening its first official showroom in Britain, just inside Green Park station in London's Mayfair district. If any car can be sold in such cramped quarters, it is the Smart. At only 2.5 metres, it is little more than half the length of a Volkswagen Beetle. Owners have been known to park Smarts at right angles to the kerb, like a motorcycle, rather than parallel.
This article appeared in the Business section of the print edition under the headline “Smarting”
From the September 16th 2000 edition
Discover stories from this section and more in the list of contents
Explore the editionDiscover more
Could seaweed replace plastic packaging?
Companies are experimenting with new ways to reduce plastic waste
Has Sequoia Capital outgrown its business model?
Venture capital’s hardiest perennial gets back to its roots
On stupid rules and quick wins
Why every boss can benefit from asking employees what most infuriates them
TikTok wants Western consumers to shop like the Chinese
It still has some convincing to do
Will the trouble ever end for Volkswagen and its rivals?
From strikes to Trump tariffs, calamities abound
After Northvolt’s failure, who will make Europe’s EV batteries?
The continent looks ever more reliant on Asian producers