Britain | Bicycle-making
Wheels with soul
Britain’s bikemakers have retreated to a niche, but are making the most of it
THE most enduring gag of the BBC’s self-lampooning show, “W1A”, involves the corporation’s fumbling “head of values” grappling with his folding Brompton bike as he arrives at Broadcasting House. Such is the way in which everyday artefacts are transformed into icons of popular culture.
This article appeared in the Britain section of the print edition under the headline “Wheels with soul”
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