Peak death
As a baby-boom generation ages, businesses struggle to make money out of a rare growth sector
IN HIS office behind Tokyo’s Aoyama cemetery, Yukihiro Masuda says that these days prospective clients are so much readier to talk about the end of life that he encourages them to try out his coffins. He gestures at one: a handsome model, lined with white satin, and decorated on the outside with superb red kimono cloth. Inside, with the lid closed, it is as acoustically dead as a recording studio, quite soporific and, for this overweight Westerner, at least, rather snug at the shoulders and hips.
This article appeared in the Asia section of the print edition under the headline “Peak death”
Discover more
Fathers are doing more child care in East Asia
About time, too
Ice Age antelopes surge back from the brink of extinction
Even better, these peers of sabre-toothed tigers can help with carbon capture
Indonesia’s Prabowo is desperate to impress Trump and Xi
The new president’s first foreign tour was a shambles
Is India’s education system the root of its problems?
A recent comparison with China suggests that may be so
Meet the outspoken maverick who could lead India
Nitin Gadkari, India’s highways minister, talks to The Economist
The Adani scandal takes the shine off Modi’s electoral success
The tycoon’s indictment clouds the prime minister’s prospects